Sander Foederer: METRO CASH & CARRY report 2nd part
Part two of Sander’s trip to 5 countries for Metro Cash & Carry was to visit their branch in Paris. The self-service wholesale retailers are particularly known for the quality of their highly fresh produce. This time Sander accompanied some of Metro’s customers along the way in their shopping experience, from selecting the freshest greens and vegetables to visiting their businesses where product meets end user. Sander tells us the human stories that lie behind the wholesale industry, like that of the charming grocer who knows his apples from his pears, or the gourmet chef who runs a fine restaurant down town á Paris. Alors, bon appetit!
Sander Foederer: METRO CASH & CARRY report
Dutch photographer Sander Foederer landed himself a rather nice commission when Metro Cash & Carry asked him to travel around the world for a project covering 5 countries. The international wholesale market for professionals in the hotel & catering business and independent retailers were convinced Sander was the perfect man for the job. Starting off with the Düsseldorf branch, Sander documented the Metro retail atmosphere in his natural reportage manner, showing everything from the vast impeccable stockrooms to the friendly staff giving their customers good advice or helping them choose the tastiest beer!