Denis Ignatov: PR photos for techno rappers Die Atzen

Denis Ignatov photographed PR material for ‘techno rappers’ DIE ATZEN, whose provocative dance tracks have sold millions worldwide. The duo consists of German rappers Frauenarzt and Manny Marc who seem to enjoy poking fun at the stereotypical bad-boy image. The series comes across as if it were shot on a typical night out with Die Atzen. First he joins them for a freestyle rap in the back of a graffiti-covered toilet. No party is complete without a bubble machine of course! Then it’s straight to the neon-lit bunkers for some more freestyle snappin’ and rappin’. The whole series feels like there’s a party and we’re all invited.

Denis Ignatov: Lifestyle campaign for streetwear brand SIDESTEP

Shoe company RUNNERS POINT commissioned photographer Denis Ignatov to shoot the following image campaign for their subsidiary streetwear brand SIDESTEP. It shows four fresh-faced teens hanging out, drinking coffee and looking beautiful.

The focus of Ignatov’s campaign is not primarily on the sneakers but rather the lifestyle that the brand embodies. There is a camaraderie that runs through the series, almost as if Ignatov is just another one of their friends. One who just happens to have a camera and an irresistible urge to capture their cool allure.