Denis Ignatov: Y – conductor portrait
Denis Ignatov who is known for his intense and iconic portraits, was recently invited by the Konzerthaus Dortmund to photograph Yannick Nézet-Séguin (also known as “Y”) for their print campaign promoting this highly talented young conductor.
The campaign celebrates the French-Canadian artist from Montreal’s residency with the Konzerthaus Dortmund, where he will be based exclusively for 3 years.
Denis created something rather unusual for this genre, dramatizing the portrait with a more modern transcendental touch, to reflect Y’s unique style and talent in a field otherwise dominated by an older generation. Not all conductors look like mad professors.
Denis Ignatov: WELLA Trends 2013
Wella and Denis Ignatov had set themselves a rather elaborate task when shooting the newest lookbook of hairstyle trends for 2013. The trends first had to be developed in collaboration with Wella’s top hairstylists, for Denis and the agency to then work on the creative concept together, for each new trend. From cut to colour, tone to texture, everything has been considered, even style variations per trend and the set design to go with it. There’s Echo, the edgy yet minimal statement trend which is quite short and sharp for those too cool for school; Decibel, the short or long cut with plum highlights that can appear soft and feminine or be styled up for that night out to a rock concert; Allegra, the classic elegant look which can be fiery at the same time – Which dress darling? Just go as you are! – and last but not least Fusion, the Asian inspired bobbed cut, with gorgeous blends of fuchsia and smokey colours. Shot in Düsseldorf, with 7 stylists on the go, and 9 models to pamper to, Denis wrapped it all up professionally to set the Wella trends for 2013 with his immaculate attention to detail and his perfect glossy finish. Can I have a make-over, too, please..?!
Denis Ignatov: PR photos for techno rappers Die Atzen
Denis Ignatov photographed PR material for ‘techno rappers’ DIE ATZEN, whose provocative dance tracks have sold millions worldwide. The duo consists of German rappers Frauenarzt and Manny Marc who seem to enjoy poking fun at the stereotypical bad-boy image. The series comes across as if it were shot on a typical night out with Die Atzen. First he joins them for a freestyle rap in the back of a graffiti-covered toilet. No party is complete without a bubble machine of course! Then it’s straight to the neon-lit bunkers for some more freestyle snappin’ and rappin’. The whole series feels like there’s a party and we’re all invited.
Denis Ignatov: Lifestyle campaign for streetwear brand SIDESTEP
Shoe company RUNNERS POINT commissioned photographer Denis Ignatov to shoot the following image campaign for their subsidiary streetwear brand SIDESTEP. It shows four fresh-faced teens hanging out, drinking coffee and looking beautiful.
The focus of Ignatov’s campaign is not primarily on the sneakers but rather the lifestyle that the brand embodies. There is a camaraderie that runs through the series, almost as if Ignatov is just another one of their friends. One who just happens to have a camera and an irresistible urge to capture their cool allure.