David Maurer: Machines and workers reportage for Foundry
David Maurer shot his latest series amongst hissing machines, furnaces and molten metal. Once David began photographing the industrial site, a group of curious workers gathered around him to see what all the commotion was about. David did not expect any of the workers to take part in his project but they did and with surprising ease, providing him with the added bonus of spontaneous additional portraits.
His series shows men who wear their oil streaks and sweat stains like badges of honor. One particularly Mafia-esque Italian known as ‘Salvatorangelo Piano’ fascinated David. He was short but radiated dignity. Salvator disappeared just before the shoot was about to take place only to reappear 10 minutes later looking dapper in freshly laundered, crisply ironed overalls. Even tough guys want to be divas sometimes.
David Maurer: HR Info Campaign
With the success of his previous HR television campaign, David Maurer was also asked to shoot a campaign for the regional HR radio station (same client). David’s shots were used for a big regional billboard campaign, which reveals how radio slips into every home, touching the most varied of people.
The series shows how “Those who listen have more to say”: an elderly retired couple cheerfully debate over breakfast in bed; a taxi driver keeps himself entertained through the night with the endless variety of topics; even a high class prostitute keeps herself up to date with the latest small-talk for her clients. Maurer really nails how radio doesn’t discriminate in its audience, and how HR radio is open for everyone.
David Maurer: Campaign for HR Television
David Maurer shot this next campaign for Hessen based HR television station. Maurer wanted to show the station’s presenters in locations and contexts that reflect their TV programs. Sven Lorig, host of the Antiques Roadshow-like ‘Things from the Attic’, sits in a loft surrounded by people digging through boxes in search of hidden treasures. Each shot is suffused with beautiful natural sunlight and shows how HR is seamlessly integrated into the lives of Hessen locals. A simple but highly effective way to show the station’s colourful, warm and cheerful identity.