Bo Hylén: VOLVO’S FH 16 launch campaign and accompanying image film
For the launch of VOLVO’s latest FH16 truck, Bo HYLEN takes us high up in the Pyrenees on the open roads where the FH 16 is in its element.
For the image film, Bo used time-lapse photography to create a mystical landscape of drifting fog, dancing shadows and crawling rays of early morning sunlight.
We sit in the driver’s seat as the truck winds its way up a deserted stretch of road amongst breathtaking snow-capped mountains and mist-covered gorges. Bo’s concept for the campaign is highly effective, romanticizing the trucker’s lonesome journey while perfectly showcasing the high quality features of the FH16. The live-action project was created with the Forsman & Bodenfors agency.
Bo Hylén: VOLVO Excavator campaign
When Swedish car manufacturer Volvo launched a new range of heavy machinery, it came as no surprise that they would call upon Bo HYLÈN to photograph the accompanying campaign.
Bo has shot for all the leading car manufacturers around the globe and it’s easy to see why his talent and professionalism is so sought after. The Volvo Excavator campaign shows these masterful beasts hard at work in the quarries and building sites where they ply their trade.
They are tireless; constantly in action, as they sculpt the world around them. The dominance of these friendly yellow monsters over the elements really shines through – whether hail, snow or thunder these machines can withstand it all.
Bo’s message is clear: these diggers are as reliable and trustworthy as the Volvo brand itself.
Proud to be part of Steve's legacy - Apple Test Drive Campaign by Bo Hylén from 1984
With the recent sad passing of Steve Jobs it seems fitting to look back
at how it all began with the first advertising campaign for the Macintosh computer 27 years ago.
The iconic “1984” TV commercial that launched Apple into the world
was accompanied by the more hands-on “Test Drive a Macintosh”
advertising promotion – which allowed anyone with a credit card to take home
and test out a Macintosh computer free of charge for 24 hours.
Shot by our very own Bo Hylén, the striking yet simplistic image captures what
Apple would become famous for – a blend of innovation and user-friendly design
which are the hallmarks of Steve Job’s legacy today.