Swedish born photographer BO HYLÉN started out his creative career as an art director at a Stockholm ad agency. Bo then relocated to Cape Town, South Africa. After a short visit back in Sweden Bo moved to Los Angeles where he opened his own studio and started working as a still life photographer. He accomplished several jobs for the advertising agency Chiat/Day (TBWA), the two biggest account being Apple and Nissan/ Infiniti. More car accounts followed. Bo has for the last twenty years, been working for a number of major ad agencies and car accounts that has been shot all over the world. Bo Hylén focuses on shooting car advertisements that depict his fondness of motion and dynamics. His photographs resemble imposing paintings, in which vehicles and landscapes form a whole and evoke the impression of wild animals in their natural surroundings rather than cars. Unlike any other photographer, Hylén visually communicates the idea of the pleasure of driving, and has molded his unique style into the visual language of contemporary automobile advertisement. Recently Bo has had two exhibitions of his private work. 2008 in Berlin and 2009 in Stockholm.
Bo now lives in Europe. He moved to France and has also an office in Stockholm.

Acura, Alfa Romeo, Audi, Apple, BMW, Cadillac, Chevrolet, Chrysler, Citroen, Ericsson, Daewoo, DHL, Ford, GMC, Honda, Hyundai, Infinity, Isuzu, Lexus, Lincoln, Mercury, Mazda, Mercedes, Mitsubishi, Nissan, Opel, Peugeot, Pontiac, Porsche, Renault, Rover, Saab, Saturn, Scania, Skoda, Suzuki, Toyota, VW, Volvo, Yamaha, and many more.

Los Angeles
Volvo Excavators
City Canyons

Volvo - The Climbing

Bo Hylén: Shoots the "loco motivus" for Siemens

Loco motivus ist nicht etwa schlechtes Spanisch für verrückte Motive, sondern Neulatein für sich von der Stelle bewegen, sprich für Loko-motive. Eben solche großen stählernen Ungetüme sind gemeint, die früher den Jungs das Strahlen in die Augen gezaubert haben und endloslange Güterwagons hinter sich hergezogen. Heutzutage haben solche Zugmaschinen fast vollständig ausgedient und Firmen wie Siemens bemühen sich anmutige Züge mit den Eigenschaften wertig, wie elegant auf zwei Gleise zu bringen. Bo Hylén erhielt die Chance, das Fahrerlebnis des modernen Reisenden für Siemens in Szene zu setzten und visuell wie emotional für den Betrachter erfahrbar zu machen. So entstand eine CGI Bildreihe, die teilweise in London, München und Berlin per Kamera geschossen und teilweise am Rechner digital konstruiert bzw. nachbearbeitet wurde. Bo Hylén fängt Motiv für Motiv die verschiedenen Stimmungen und Situationen der reisenden Menschen ein und fügt sie dabei stimmig in das Gesamtkonzept von Siemens Reise- wie Servicegedanke.

Bo Hylén: VOLVO’S FH 16 launch campaign and accompanying image film

For the launch of VOLVO's latest FH16 truck, Bo HYLEN takes us high up in the Pyrenees on the open roads where the FH 16 is in its element. For the image film, Bo used time-lapse photography to create a mystical landscape of drifting fog, dancing shadows and crawling rays of early morning sunlight. We sit in the driver's seat as the truck winds its way up a deserted stretch of road amongst breathtaking snow-capped mountains and mist-covered gorges. Bo's concept for the campaign is highly effective, romanticizing the trucker’s lonesome journey while perfectly showcasing the high quality features of the FH16. The live-action project was created with the Forsman & Bodenfors agency.

Bo Hylén: VOLVO Excavator campaign

When Swedish car manufacturer Volvo launched a new range of heavy machinery, it came as no surprise that they would call upon Bo HYLÈN to photograph the accompanying campaign. Bo has shot for all the leading car manufacturers around the globe and it's easy to see why his talent and professionalism is so sought after. The Volvo Excavator campaign shows these masterful beasts hard at work in the quarries and building sites where they ply their trade. They are tireless; constantly in action, as they sculpt the world around them. The dominance of these friendly yellow monsters over the elements really shines through – whether hail, snow or thunder these machines can withstand it all. Bo's message is clear: these diggers are as reliable and trustworthy as the Volvo brand itself.

Proud to be part of Steve's legacy - Apple Test Drive Campaign by Bo Hylén from 1984

With the recent sad passing of Steve Jobs it seems fitting to look back at how it all began with the first advertising campaign for the Macintosh computer 27 years ago. The iconic "1984" TV commercial that launched Apple into the world was accompanied by the more hands-on "Test Drive a Macintosh" advertising promotion – which allowed anyone with a credit card to take home and test out a Macintosh computer free of charge for 24 hours. Shot by our very own ??Bo Hylén??, the striking yet simplistic image captures what Apple would become famous for – a blend of innovation and user-friendly design which are the hallmarks of Steve Job's legacy today.

Bo Hylén personal work CGI

Bo Hylén for Corvette

Bo Hylén for Renault