Tillmann Franzen: Gets the photo right, in every detail for DNV GL
What do a Norwegian ad agency, DNV GL, and Tillmann Franzen have in common? No idea? Never mind, because at the beginning of this text, you just don’t have the overall picture yet, just like the three players mentioned above.
All three pursue a goal: to get the picture right in every detail, all in their own way, and the end result has to be perfect. The result of this effort is an image campaign that skillfully and wittily captures DNV GL’s core concept: to show people and their special efforts in their work environment.
For that, Tillmann Franzen traveled to Denmark, Hamburg, India and Shanghai catching motifs in large formats that with minimalistic elegance manage to visualize the various areas where DNV GL is active.
Add the ad people’s idea of removing a fragment from each picture and assigning it to individual people visualizes the idea of the entire campaign perfectly — and thus we know the answer to the question posed above. Tillmann Franzen’s photographs are a beautiful contribution to this campaign.