Bo Hylén: Freedom on Wheels
What makes a good story? Ideally, it has a captivating start and an exciting end. Let’s try! If Bo Hylén can do it by staging the new Maserati Ghibli, so can we.
Listening to people complain that no one can just reinvent the wheel, we began wondering how there can be any progress!? We found the answer in cultural theory which basically says that progress can also arise from transmitting an original to the present.
Maybe Bo Hylén did not use this approach, but definitely a similar one, for transmitting the picture series of the new Maserati to Copenhagen. By contrasting the bicycles and the cycling city with the Maserati driving experience, he creates a fascinating picture.
As a perfect transmission of its Ghibli-predecessor from 1967, the Maserati with its economy, the optional panoramic roof, the aerodynamic look and the special four-wheel drive comes suspiciously close to natural driving enjoyment. So, of course, Bo Hylén strikes the right chord in Copenhagen with his decision to create an atypical advertisement and a more urban, city-friendly Image.
In this campaign, he skillfully plays with the contrasts of mobile people on bicycles and the ecofriendly lifestyle of the world’s second-largest cycling city while managing to give the car a personal note that is perfectly integrated into the cityscape, or at least communicates adaptability and integration.
In such an ecosensitive world at a time when people are looking for values again and tend to refuse imposed advertising, Maserati found the perfect transmitter of the car’s quality and functionality with Bo Hylén.
Joel Micah Miller: Lives it up for Bosch
Joel Micah Miller doesn’t even need real objects to create great pictures. He has proven this yet again with the pictures he created for Bosch. For this series, he skillfully combined virtual scooters and motorcycles with his photographed backgrounds and staged them brilliantly. Due to his unusual way of working with light, which almost seems to become an object itself in these pictures, even ordinary objects become dreamlike. In this series, he managed to stage these scooters and motorcycles with a lightness that just makes you want to float through the city on the jazzy scooter or drive towards sunset on the sporty motorcycle yourself.
Knotan: Hot-and-Cold Sausages
The agency sends you various folders filled with pictures by different photographers for you to write about them.
What do you do then?
You check the list, select a name, find Knotan and you get motivated. You check the folders, look at the pictures for the first time and you begin wondering:
What did he do there?
A smirk forms on your face. You just came across a couple of guys who look like they were on their way to the New Year’s Parade but they seem to have left out a pretty essential detail: their clothes! ...Except for their coats and underpants.
Now starts the hunt for information about the artist on the internet. By now, you are pretty exhilarated and even more motivated. Google> Knotan> you strike a bonanza: www.knotan.com. It says “New Site coming soon.” You’re not discouraged by that. Your motivation is at its peak. You click on the writing. Voilà!
Pictures, pictures, pictures. But information about the artist – no chance!
That doesn’t matter in the least though because you soon realise that a brilliant photographer released the shutter here. It doesn’t even matter what picture series you select. You see splendid shots of people and they contain a fun factor that is rarely found in this form and abundance. The picture series of half-naked men fits smoothly into the line of his other series: that of thrashing teenagers on a private party, that of lascivious women choosing the right kind of ice cream and that of men in lingerie discovering their feminine side. A feast for the senses! The viewer quickly realises that these pictures are about art and its spontaneous staging. That’s what Knotan’s photos depend on and this is great.
In the end, you’ll know what he did there and what to do: Be happy to write about it!
Dean Freeman: Discovers stars before they were born. Meet Emily Ratajkowski
Dean Freeman not only enjoys the trust of many know celebrities, as a world renown photographer with endless ties to the community in Hollywood he also knows how to make stars. So it doesn't come as a surprise that Dean cast Emily Ratajkowski for his Series "Candy".
Emily who grabbed people's attention after dancing topless in Robin Thicke's music video for his controversial hit "Blurred Lines," snagged recently a role in David Fincher's movie Gone Girl. But before all that she was happy to dance for Dean. And here you can enjoy the result.2:
Julia Fullerton-Batten: Shoots Swisscom Campaign for Heimat
When Heimat was looking for a photographer to shoot their new Swisscom campaign it didn't come as a surprise that their choice fell on Julia Fullerton-Batten.
Her photographic style with special skills for setting epic lighting and constructing complex stories, was exactly what Heimat needed for this campaign.
So Julia flew from London to beautiful Switzerland with its picturesque villages to spread her magic as an award winning photographer. We are proud to present the result of this shooting. So here it comes, enjoy.
Christa Klubert: Exhibitor at UpDate Salon and proud to present Silver Award for Frédérick Carnet
We would like to thank everyone who came around to our booth on this years UpDate Salon in Berlin.
All of you made our day so much enjoyable and the Update became a full success.
We are also very proud to announce that Frédérick Carnet was able to win Silver in the nude category and a Merit in the Transportation category at the GoSee Awards 2014.
Thank you to all the judges who made this happen.
See his Artist portfolio here
Last but not least have a look at our other talent who where able to become finalists at the Awards.
We are also proud of you of course!
See you soon//
Christa, Andreia & Raphael
Johannes Knuth: Shoots happy people with good energy for E.ON
Johannes got the chance once again to proof his talent for our new client E.ON.
He was able to do two shootings in a short period of time.
Happy people on the set and also afterward on client side. We are proud of our Johannes.
Responsible for the Artbuying is the lovely and professional Tanja Braune.
Joel Micah Miller: Seoulitude - Finding personal space in a Megacity
Where can you go when you need a calm spot in the world’s second-largest metropolis? This is a difficult question which Seoul’s inhabitants try to answer every day. It’s not a cakewalk to find time and space for yourself among 26 million neighbours in a city with twice the population density of New York and eight times as many inhabitants as Rome.
Joel Micah Miller still managed to give us a very intimate and respectful insight into the free space of Seoul’s residents.
Like a hunter on a deerstand, he catches these dreamy scenes from a distance. Scenes that show the metropolis’ residents just breaking away from the trouble and leaving their cares behind. His pictures transport this tranquillity and serenity to the viewer. That’s why they are so relaxing to look at.
Joel Micah Miller: Sierra Mist Campaign for Goodby, Silverstein & Partners
It's always exciting when one brand tries to prevail against another and when a creative team like that of Goodby, Silverstein & Partners takes on the challenge against a competitor. What creative heads were part of the match Coca Cola vs. Pepsi is probably going to stay a secret.
One of them, however, is Joel Micah Miller who had the privilege of staging Pepsi’s "Sierra Mist", a beverage that is a natural and tasty alternative to Sprite.
For his visual realisation, Miller did not only pick marvellous landscapes but he also kept his photos witty: If you look close, you can see animals and the like hidden in the pictures. Some of them can be seen in the shapes of clouds or hiding behind rocks, or they are just shaped by nature.
All in all, Miller skilfully effectuated this clever idea and he created a great poster child for Pepsi.
Joel Micah Miller: Monumental - Showing well known sights in a surprising new way
Joel Micah Miller's "Monumental" shows classic sights and places of the world which we have already seen several times and of which we hadn't thought they could still surprise us. Or, to put it another way: We wonder how, in the time of the internet’s picture floods, they can still be shown from an angle from which they haven’t already been captured by a smart phone!?
Miller uses a trick here. His photos do not only depend on the monuments they depict, but also on the people who gather there, marvel at them, walk past them, or just linger there. Or so we should think!
With a second look, we realize that these pictures show an everyday phenomenon which we know only too well: People and their multimedia distractions form a symbiosis. We don’t see the 21st century people marvel at the timeless legacies of past generations but we see people becoming tiny monuments themselves in these pictures. Generation Selfie is cancelling out art and also itself and Miller manages to point this out without being judgemental.
In a way, Miller even manages to show what he already hints at in the title. "Monumental" shows tiny monuments and each photo provides monumental food for thought.
Joel Micah Miller: Mercedes Benz Anticipation Campaign
With "Anticipation", Joel Micah Miller provides a strong series of pictures, or rather a photo campaign, for Mercedes.
You see a middle-aged man who smiles like a little boy having his first piece of chocolate while imitating the pose of someone driving a car. This pose and the comfy feeling that comes with – as is later revealed – driving a Mercedes is transported across the whole series and integrated into everyday situations. This way, the pictures sure gain wit but some of them also come across as rather absurd.
Would you like an example? Just between you and me, because even I as a man think there's something strange about this: In the pictures, the skilfully staged man is accompanied by a similarly smiling lady who doesn’t seem to mind that her partner is dreaming of the Mercedes in bed, while having a romantic dinner, at the opera, etc.
We can only congratulate him because when he finally gets his much-anticipated test drive in the Mercedes, the viewer realizes that this guy really belongs behind the wheel of a Mercedes.
Joel Micah Miller: Master of Light
For Joel Miller, light is more than a photographic tool. In his pictures, it becomes a photographic subject in its own right, lending human figures, landscapes, or even cars an almost unearthly lightness. Everything takes off and starts to shimmer a little, almost like in one of those dreams where you can fly. His wonderful exaggerations of reality go far beyond the cheerful monotony of much of contemporary photography. Genuine lightness is, after all, hard to come by.
Oliver Mark: Homestory for a russian oligarch
История одного русского олигарха
Съёмка: 8 дней
Подготовка до и после съёмки: 4 дня
Ассистент: 1 человек
Оборудование: 3 профото В2, лампа производитель,
2 камеры Canon, объективы от 16 до 200 миллиметров.
Редактирование: 60 часов
Съёмка/ сопровождение на месте съёмки: 2
Парикмахер и визажист: 3 дня
Стилист: 4 дня
Модели: 10 человек
Кастинг: 46 человек посредством Sedcard, 22 человека живой кастинг
Место съёмок: вилла одного русского олигарха
Последующая и заключительная обработка материала: 48 часов
Перелёт авиалинией Аэрофлот, Air A 320, бизнес класс
Shooting: 8 day
Prep- Wrap: 4 days
Equipment: 3 Profoto B2 plus Lightformer, 2 Canons, Lenses 16 mm to 200 mm
Hair& Make-up: 3 days
Styling: 4 days
Casting: 46 per sedcard, 22 life casting
Location: Villa of a russian oligarch
Postproduction: 48 hrs
Flights: Aeroloft, Air A320, Business Class
Dean Freeman: Welcome to the Stars.
Dean Freeman is a true star among photographers. One of the reasons for his fame is that, with one look through his camera, he transforms everyday life into a sparkling, cheerful and exciting world. In his pictures, people become supernatural personalities and every detail shows something extraordinary. Freeman does not only succeed in this transformation with the numerous stars and personalities whom he has photographed, but also in his pictures of yet undiscovered models. His pictures are invitations to a colourful world that stretches far beyond the ordinary. He is a master at staging our most secret wishes.
Johann Bisesti: Lekeline - Bare Breasts and Boleros
A stunning deep red bolero worn over nothing but the bare breast is even more provocative than the intrigue of any lingerie. Bare skin and camera lenses, phone calls from hotel rooms… Where are we, who is she talking to? Mixed with some impromptu b/w shots that engage us in a ballet of intimacy the role of the voyeur is continuously reversed. Johann Bisesti is French Swiss, currently based in Berlin and has shot for luxury fashion brands such as Christian Lacroix and Vivienne Westwood amongst others.
Oliver Mark: A Look Behind the Scenes
People like Oliver Mark insure that we don’t drown in boredom. Towards this end, he rushes with his camera through our lives, often far too conformist, finding things that are pleasurable, beautiful, sometimes obscene, and turning them into pictures that take our breath away. It’s impossible to look away, even if you try. He deserves gratitude for providing insights into a world that so often seems dull and orderly from the outside. Because although order is vital, it’s not everything.
Johannes Knuth: On the road in yankees doodle country
At heart, Johannes Knuth is a storyteller, both in stills and moving image. His work embraces the vibrancy and multi-faceted emotions of dreams, hopes and adventures that are the fabric of life and which make it worth living in the most uplifting sense. In this wonderfully casual and refreshing series out in the country bumpkin land of yankee-doodle-whatsit, we get to hang out with a veeery laid back family by their caravan, soaking up the sun on a carefree summer’s day. Johannes takes us on country roads to glistening lakes and shares special heart-felt moments with us, weaving us into the storylines, as if it becomes part of our own memory of experiences. Ah yes, almost forgot it was a shoot - Johannes makes it all look so easy! With some chilled out country music and a vintage Chevrolet as gorgeous as that, what else is there to want in life..?!
He also produced a atmospheric film
you can watch HERE
Tillmann Franzen: Gets the photo right, in every detail for DNV GL
What do a Norwegian ad agency, DNV GL, and Tillmann Franzen have in common? No idea? Never mind, because at the beginning of this text, you just don't have the overall picture yet, just like the three players mentioned above.
All three pursue a goal: to get the picture right in every detail, all in their own way, and the end result has to be perfect. The result of this effort is an image campaign that skillfully and wittily captures DNV GL’s core concept: to show people and their special efforts in their work environment.
For that, Tillmann Franzen traveled to Denmark, Hamburg, India and Shanghai catching motifs in large formats that with minimalistic elegance manage to visualize the various areas where DNV GL is active.
Add the ad people’s idea of removing a fragment from each picture and assigning it to individual people visualizes the idea of the entire campaign perfectly — and thus we know the answer to the question posed above. Tillmann Franzen’s photographs are a beautiful contribution to this campaign.
Julia Fullerton-Batten: Shoots paper blossom trees and girls for her new Series Korea
Julia was born in Germany to English/German parents, and grew up in Germany and the US, before moving to the UK. With her inquisitive eye, she often poses questions of identity and cultural heritage. In this series entitled "Korea", Julia street cast and photographed young Korean women wearing the nations’ traditional dress called "Hanbok", a centuries old attire striking for its deeply saturated colours and simple broad cut. Shot in the middle of the monsoon season in between bouts of torrential downpour, Julia explores the dynamic tensions that arise when traditional customs are symbolically contrasted with the harsh and rigid environment of Seoul.
Laden with cultural meaning this huge discrepancy between tradition and modernity still escapes all aspects of reality trapping us in a misty twilight dreamscape, where little Korean cupcake ladies dance against the wind and arrange giant paper blossoms on lonely city trees.
Bo Hylén: Shoots the "loco motivus" for Siemens
Loco motivus is not, as one might be tempted to think, bad Spanish for crazy motifs, but rather modern Latin for moving from a place, i.e., the locomotive. It is precisely these huge steel monsters that used to fascinate little boys so much, and pull endlessly long freight trains. Today, such machines are almost obsolete, and companies like Siemens try to create trains that are elegant, graceful, sleek.
Bo Hylén had the opportunity to stage the experience of traveling on such trains for Siemens, to make this experience available to the viewer both emotionally and visually.
The result was a CGI series that was partly shot with a camera in London, Munich, and Berlin, and partly digitally constructed or processed on the computer. Bo Hylén manages to catch the various moods and situations of the travelers, integrating them harmoniously into Siemens’ overall concept of traveling and outstanding service.
Denis Ignatov: Leerraum – when inner emptiness fills empty spaces
Lately, Denis Ignatov has been fascinated by the spaces we live in and the voids we leave behind, as well as the void that can manifest within us. His current exhibition in Düsseldorf, his native hometown, is titled "Leerraum – wenn innere Leere Räume füllt" loosely translated this means "empty space – when inner void fills rooms". Ignatov, who has a curiosity for the curious, went about dressing up empty, non-descript rooms and even corridor spaces, to such a degree that look and feel as though they have been there for decades. The personas he portrays amidst these deeply intense and characteristic sets, although fictitious are highly believable and have become so alive you can no longer imagine the space without them. Indeed it’s as if they can’t exist without the 4 walls around them, which they have filled with all these expressions of their personality, as if they have externalised every single aspect of themselves into a materialistic extension of their character and being. Is this clutter on the outside a symptom of some kind of void on the inside?
Go see for yourselves.
Oliver Mark: Welcome in - Oliver Mark!
When photographers assemble their portfolio, they start to doubt, hesitate, and negotiate. That wasn’t any different with Oliver Mark. In contrast to many other creative people, however, who turn out to be half-crazy divas when you try to work with them, Oliver Mark remained firmly grounded during our cooperation: polite, calm, unpretentious, and extremely open-minded.
Let’s be honest: everybody working in advertising, every journalist, writer, art director, illustrator, or director—and thus also Oliver Mark—is a mixture of whore, artist, and craftsman. We do it for money. We research, doubt, discard. And we love our work. And we like to talk about it when somebody asks.
That’s what we did with Oliver Mark. In order to understand him, we took his work apart. And we talked to him about money, art, and photography.
What did we find? A creative spirit. An intelligent and witty conversationalist. And a photographer who always looks for the best picture, regardless of whether he photographs a dog, cat, a mausoleum in Potsdam, or a movie star. A picture that exudes truth, and warmth.
Portrait photography is an exchange: trust for trust. To take pictures like the ones Oliver Mark takes, you have to be able to open up—especially if you yourself disappear behind a big camera. Otherwise, the people in front of the camera won’t open up either.
But Oliver Mark also masters the other, the tough side of the business. That has to do with light, set-ups, experience, props, and planning. Only that mixture ensures that the resulting picture turns out as planned, and is at the same time new, never before seen, truthful.
Oliver Mark beherrscht aber auch die andere, die harte Seite des Geschäfts. Sie hat mit Licht, Aufbau, Erfahrung, Props und Planung zu tun. Erst aus dieser Mischung entsteht die Sicherheit, dass am Ende ein Bild entsteht, das so ist wie geplant und gleichzeitig neu, ungesehen, wahrhaftig
Ralf Grauel - Strategic Publishing
Julia Fullerton-Batten: First Woman to shoot Campari Calendar
Shooting the 16th edition of the globally renowned Campari Calendar is Julia Fullerton-Batten who is the first ever woman to get behind the lens on the Calendar project.
Campari has been producing calendars for 15 years now, featuring actresses like Salma Hayek and Uma Thurman. So many of the calendars from past years have celebrated the female form, so it’s only natural Campari would tap Julia Fullerton-Batten to take the reigns.
The classic Campari cocktail, the Negroni, is shaken not stirred. Appropriate for Bond Girl Eva Green, who will be sipping the iconic cocktail for upcoming year 2015.
The stunning French born actress will take the lead role in this iconic Calendar, entitled 'Mythology Mixology', which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails.
Julia Fullerton-Batten talks about the creative test the theme offered, saying,
"Campari has always had an inherent ability to recreate itself and keep the brand image fresh, inspiring and imaginative - a goal I constantly strive towards in my own work too. This year’s theme was an interesting challenge, as there was an important job to do in terms of taking historical anecdotes and invigorating them with a modern edge. I'm confident we managed to strike that delicate balance with this year’s imagery." But after shooting thirteen totally different looks in celebration of Campari's heritage, it looks like they nailed it.
To get everyone pumped up for the release Campari and Julia have given us some glimpses behind the scenes. Although none of the images they showed us are final images from the project, we do get to see some of the gowns, and styling treatments from the shoot. We can't wait for the Calender to finally be revealed in November!1:
Dean Freeman: Sexy people, sexy photos
Sexy Sexy Sexy and tasteful that's what this photos are. We loved them and didn't know where to show them. But we didn't want to deprive you of them! We thought what can inspire us... can inspire you as well. Let's hope we that have succeeded.
David Maurer: Portraying everyday Heros for Iveco Magirus
Whatever the weather, come rain, come storm, Iveco Magirus is there to the rescue. The company has been around for 150 years and with many inventions of groundbreaking technologies in the industry, it is no surprise that they are one of the most successful manufacturers of firefighting trucks and rescue vehicles in the world today. To show off their big toys, Iveco Magirus were keen to put David Maurer’s technical skills to the test. Whilst these images are highly skilled in their execution, with the help of unusual angles and high contrast, David also conveys a strong sense of reliability and bravery that each one of these trucks and their fire fighters will inevitably become involved in.