Joel Cartier: Life as a Stage

Joel Cartier stages visual spectacles full of explosive power. Whether it is photography or a moving image, in his pictures even the smallest little details are charged with a fantastic energy. The result are modern heroic dramas that live up to their classical models. Every moment is an adventure, and with Cartier, life itself becomes an amazing stage. Joel Cartier was born in 1984 in Paris and moved to Switzerland when he was four. There, he finished his studies and training with the best grades possible, and then worked initially in the editorial and advertising fields before becoming a free-lance photographer and filmmaker. Since then, he has been traveling the world, preferably in Asia, and is always on the lookout for the right places to pursue his adventurous hobbies like flying, diving, and base jumping. What he experiences there finds its way in his work for clients including Jean Paul Gaultier, SWATCH, BMW, Paris Hilton, Nivea, Schwarzkopf, and Ed Hardy.

Rafael Pinho: Power and Elegance

The elegance and power of Rafael Pinho’s photographs are sometimes reminiscent of classical paintings and sometimes of masterpieces of pop culture. His feeling for composition and color as well as his brave, confident arrangements are always in the service of a clear visual idea. Among the crowd of contemporary photographers, he pursues very much his own path. In terms of aesthetics, his photographs are exceptional, perhaps even peerless. Like his parents, Pinho, who is from Brazil, first turned to architecture, but already as a student started flirting with photography. This led to internships with photographers in São Paulo, New York and Berlin. Only a few years later, when Pinho was already working in an Icelandic architecture studio, he was overcome altogether by his love of photography. He quit his secure job, a step for which he was richly rewarded, his photographs receiving Cannes lions and having participated at the Biennales in Florence and Rome, and his outstanding work is sought after by the best agencies worldwide.

Christian Brecheis: The Dynamics of Life.

Christian Brecheis counters the increasingly staged, artificial sport and lifestyle photography with an unbeatable strategy: naturalness. An enthusiastic athlete himself, Brecheis approaches the genre with an exceptional sensitivity for the body and the engagement of men and women with nature. His photographs communicate joy, passion, and a natural lightness, and in them, the boundary between sport and lifestyle becomes fluid.

Damien Vignaux: Adidas, Nike, Saint Laurent...

Damien Vignaux links photography, moving images, and illustration into a new form of holistic visuality. He tells sensual stories and blurs the boundaries between disciplines. In order to balance his three passions, and keep reinventing himself, he travels a lot. This passion is reflected in his works, and his creative energy enables him to express himself uniquely in any place on earth. The multitalented Damien Vignaux grew up in the south of France, and since this time has always felt deeply connected to nature. He studied design in Toulouse, graduating with outstanding grades, and then he moved to Berlin, a city he treasures for its urban landscapes and the fashion scene there. When he is not behind the camera, he makes electronic music with the band Oblast. His clients include Saint Laurent, Adidas, Nike, Swatch, Arte, EMI, Universal, MTV, Redbull, Sunday Times, Warner, Air Canada just to name a few.

Peter Otto: Sculptures of Light and Space

Peter Otto sees the automobile with a sculptor’s eye, and he turns cars into contemporary sculptures. He discovers the inner dramaturgy of a form and stages it in a way that is both epic and surprising. He creates living bodies, often embedded in the dynamic, charged field of nature and architecture. In Peter Otto’s photographs, a car becomes a unique character. Peter Otto’s career took him to some of the world’s most important creative cities. His journey started tranquilly near Stuttgart, the epicenter of the German car industry, then took him to Berlin, a global centre for hipsters, and then on to the venerable capital of creativity: New York City. There, he honed his skills as a photographer, and then went back to Germany, to another tranquil city, namely Essen, to get his MA at the renowned Folkwang University of the Arts. Today, he lives in London, courted by carmakers from around the world.

Anders Jungermark: New Life for Lifestyle

Anders Jungermark returns life to lifestyle. His world is beautiful, because it isn’t perfect, but full of interesting rough edges. This carries over to his models, who lend the motifs power and expression. In this way, with Jungermark the themes of fashion and lifestyle gain a credibility and authenticity that has almost been lost in recent years. “Family first” is the motto of this Swedish photographer, born in 1972, who with his camera creates a special familial atmosphere. After his studies at the Art College in Gothenburg, he traveled all over the globe, to places like Oslo, Cape Town, Marbella, and then Sweden again. During that time, he engaged in a wide filed of disciplines, among them film, music videos, and production design. These skills are clearly evident in his atmospheric pictures. Jungermark lives with his wife and his two sons, he loves nature, and from time to time he also loves a cool beer.

JehleWill: Visit at the Infinion Lab - Is this an Alien Laboratory?

Steffen and Ben didn't know what was coming to them when they where commissioned by Infinion to take photos of their so called "cleanroom". The in Germany located company provides semiconductor and system solutions, focusing on three central needs of our modern society: Energy Efficiency, Mobility and Security. When the two assiduous photographers arrived at the premisses they where politely asked to dress up. What followed was that they had to jump into two funny looking suits. "We felt like two astronauts, preparing for space." was the statement we got. Almost correct but not quite there. Since the technology produced is so delicate the environment has to be completely steril to avoid any construction damage. That's why everyone who wants to step into the cleanroom, has to dress up in this special suits. If you ask me, it looks more like an alien laboratory. But that's why the photos become even more intriguing then they already are. If Ben and Steffen went missing you know where to look first.

Denis Ignatov: Booster – Canned Power

When the weights have no indication of kg, the air is stuffy and smells of worn leather gloves and rivers of sweat flow from your body through the whole room, then it is clear that you don’t have an ordinary fitness subscription. Denis Ignatov brilliantly stages the aspiring energy drink BOOSTER by turning it into what it is: an energy drink for the Middle East. A drink for fighters, for a target group that consists of men who still need to be men. The guys who used to drool over posters of Arnold Schwarzenegger and Chuck Norris now get their power for the gym from a can. Booster hasn’t reinvented the energy drink but this one is halal, which means it is free from animal products that do not conform to Muslim values. Here, the southern protagonist contentedly knocks his exhausted body back into shape with Booster after wrestling through the whole gym. And by staging it like this, Ignatov proves that he is also a booster for this product himself. 1:

Joel Cartier: Swatch still lives on

Nick Ballon: Armageddon

Who doesn’t remember Bruce Willis‘ last heroic action in Armageddon, where he fights man’s last fight, brave and daring, and makes the whole world hold its breath while he finishes off the menacing comet? All this is, of course, accompanied by melodramatic music by Aerosmith. Nick Ballon’s picture series “Disaster Playground”, which shows the Armageddon-scenario in real life, is not quite as dramatic. It shows the real people who are on the spot if a comet dares to come too close to Earth. It’s probably not a surprise that this is not as suspenseful as it is in Hollywood but that doesn’t make this insight into the work of numerous disaster managers less interesting. For this shoot, Nick Ballon accompanies Nelly Ben Hayoun, a young, ambitious and maverick designer, across America. She set out to shoot a documentary about scientists and disaster managers who work for institutions such as NASA, the SETI Institute and others. So he took pictures of people who work with completely foreign (at least for ordinary mortals) worlds and technologies which only a handful of them really understands. But exactly these people are depicted in such common and, at times, funny situations that the viewer gets the feeling of being connected to them as a part of a mutual world. It is great to see pictures of a photographer who knows how to visually flatter such an interesting woman and an even more interesting project.

Lutz Hilgers: Lost in London

Gentle music guides the observer through urban scenes. Faces tell us stories, the view through the lens invites our imagination on a journey. Time and again, the impressions, the people and the things in front of the camera change. Simultaneosly, the sequence conveys a powerful consistant sense of ease. All this is floating on a wave of piano sounds that carry us away like a feather. With the impression "Comfort in a bottle" Lutz Hilgers draws an image of a driven, restless London. However, the aesthetic in Lutz' work never pulls the viewer out of his observational perspective. He focuses on reflections, colors and shadows, and in doing so he helps us recognize the gentle glow surrounding us. From the shadows leaping into our eyes, laying on the streets, the walls and in every nook and cranny, right up to the people we see in a different light when they are reflected in windows, their silhouettes refracted in the panes. Lutz Hilgers creates a magical feeling that flows like a tide of elements from one frame to the next. We almost get the impression, like a hidden message in a bottle, of floating though these misty-eyed settings ourselves, and inevitably feel like we're going on the trip of a lifetime. With "Comfort in a bottle", Lutz Hilgers creates a splendid impression of London. 1:

Fredric Reshew: Hourglass Campaign

Christian Brecheis: Shows us how snowboarders can fly for Billabong

Joel Cartier: Nivea Loves Sport with Yann Sommer

JehleWill: Interior shooting for Ravensburger Museum

Ravensburg is not only known for board games but also for their famous Art Museum. The "Kunstmuseum Ravensburg" was designed by the famous architecture bureau Lederer + Ragnarsdóttir + Oei. The bureau from Prof. Arno Lederer, Jórunn Ragnarsdóttir and Marc Oei is one of the most prestigious in Germany. According to the motto "The city comes before, the houses", the Stuttgart based architects have incorporated the historical appearance of the building into their work. Unfortunately Ben and Steffen where only commissioned to portrait the interior of this beautiful building. But it's not to big of a loss due to the fact that the interior is as fascinating as the outside. And JehleWill where the perfect duo to capture it.

Tillmann Franzen: Gives ELA Container a face

The pictures that Tillmann Franzen took for ELA Container are just as personalized and versatile as the company’s product range. In these pictures, the viewer does not only get an insight into the various departments that belong to such a successful company, but also gets to know the people behind the curtain. Franzen gives a face to each department and thereby turns everyday work into something really special. The portraits that he made are just as personal as they are multifarious. However, they have one thing in common: they show happy employees who seem to be just as comfortable in front of a camera as they are at work. You have never seen container building like this before!

Rafael Pinho: Pedigree - A dog changes the way you think

Sexual offender or no sexual offender? Environmental contaminator or no environmental contaminator? In his newest campaign for pedigree Rafael Pinho shows us that a dog can change our way on how we think about people completely, this also being the claim of this award winning campaign. Responsible for this clue is once again world famous agency AlmapBBDO São Paulo which decided to work with Rafael once again after achieving a silver medal for a former cooperation (client Volkswagen). After this anew success we are sure that this won't be the last time these two work together.

Julia Fullerton-Batten: Not Your Slave

“Always say yes!” is a widely spread principle when it comes to satisfying your guest or your customer. But there are (or were) times when this noble motif threatened to create less noble situations. This becomes clear when taking a look “In Service”, a project by the unquestionably talented photographer Julia Fullerton-Batten. Her pictures are meticulously structured and magnificently staged and they display the alarming details of this tricky principle. The artist, who lives in London, explains on her homepage that she wanted to show the living conditions of English servants around the time of Edward 7th (1901 – 1911) from a new perspective. She desired to create a new image apart from the popular mainstream notion of lovingly cared-for servants who lived in splendour and prosperity. The sad truth is that more than one million people worked at the houses of wealthy Englishmen in order to escape their miserable and poor lives. Much to their chagrin, especially to many women’s chagrin, abuse and sexual assaults happened frequently. Julia Fullerton Batten impressively incorporates those situations into wonderful art nouveau structures in which she includes aesthetic interpersonal scenes but at the same time she always manages to shine a light on the slight terror the pictures are about, even if it sometimes only becomes clear at a second glance.

Fredric Reshew: Goes to disco for Oriflame

Rafael Pinho: Sets pianos on fire for Listahatid

Since its inception in 1970, Reykjavík Arts Festival has invited hundreds of artists from all parts of the globe to perform or exhibit at the festival. Through this activity, the festival has helped to create a vast network of connections between national and non-national artists, been a catalyst for the creation of new works and a major force in the development of cultural diversity in Iceland. Exactly this idea is in the center of Rafael Pinho's photos. He decided to set a piano on fire, an element appearing in many oevres, mainly because of it's catharistic qualities. Catharsis (from the Greek κάθαρσις katharsis meaning "purification" or "cleansing") is the purification and purgation of emotions—especially pity and fear—through art or any extreme change in emotion that results in renewal and restoration. So... of course he was gonna set a piano on fire, what else?!

Johannes Knuth: We are Tchibo Family

“Home is where the heart is.” – Almost everybody knows that saying. But in Johannes Knuth’s pictures, the saying becomes a feeling. Whether we see the protagonists cooking, eating, or playing together – the personal pictures that Johannes took for the client Tchibo Family draw a warm and hearty family picture and they just seem so natural and comfortable. You could begin to think Johannes secretly sneaked into the house and took these pictures completely unnoticed by the family. Apparently, not only the photographer enjoys his work, the protagonists obviously enjoy the turbulent family life as well. And this feeling reaches the viewer – it makes you feel warm all over!

Bo Hylén: Freedom on Wheels

What makes a good story? Ideally, it has a captivating start and an exciting end. Let’s try! If Bo Hylén can do it by staging the new Maserati Ghibli, so can we. Listening to people complain that no one can just reinvent the wheel, we began wondering how there can be any progress!? We found the answer in cultural theory which basically says that progress can also arise from transmitting an original to the present. Maybe Bo Hylén did not use this approach, but definitely a similar one, for transmitting the picture series of the new Maserati to Copenhagen. By contrasting the bicycles and the cycling city with the Maserati driving experience, he creates a fascinating picture. As a perfect transmission of its Ghibli-predecessor from 1967, the Maserati with its economy, the optional panoramic roof, the aerodynamic look and the special four-wheel drive comes suspiciously close to natural driving enjoyment. So, of course, Bo Hylén strikes the right chord in Copenhagen with his decision to create an atypical advertisement and a more urban, city-friendly Image. In this campaign, he skillfully plays with the contrasts of mobile people on bicycles and the ecofriendly lifestyle of the world’s second-largest cycling city while managing to give the car a personal note that is perfectly integrated into the cityscape, or at least communicates adaptability and integration. In such an ecosensitive world at a time when people are looking for values again and tend to refuse imposed advertising, Maserati found the perfect transmitter of the car’s quality and functionality with Bo Hylén.

Fredric Reshew: Lip Service for Hourglass Spring Campaing

Christian Brecheis: In short campaign for bank paper

Joel Cartier: Joel also knows Energy