Dean Freeman: Directs Häagen Dazs Global Campaign
Dean Freeman was commissioned to direct and shoot the new Häagen Dazs global integrated campaign. Starring People Magazines “Sexiest Man Alive” Bradley Cooper and beautiful Model Deborah Mace. The spots focuses on the classical game of seduction.
We accompany both protagonists through the commercial to find out at the end who the real star is, the ice cream itself!
So it is obvious that Dean was called to direct this fun spot himself and shoot the print and posters , to be known as one to be loved and trusted by celebrities.
So be our guest and take a look at the spot and exclusive Directors cut as well as the Global print and poster ads and enjoy.
All in the name of real pleasure, of course!1:
David Maurer & Joel Micah Miller: Twoface
The new project of David Maurer and Joel Micah Miller might be inspired by a Batman movie. For the cleaning company Kärcher, they have come up with a witty concept that seems to be reminiscent of the supervillain Twoface.
Their goal was to prove the efficiency of Kärcher’s new cleaning machine in mobile application, which can remove even the most resistant soil.
Both photographers chose to combine their before and after pictures in a kind of mirror image.
David Maurer’s motif is a Mercedes. On one side of his picture the car is shown in front of a construction site and it is extremely dirty, while the other side of the picture shows the same car standing in front of the finished building, shining in new splendor. It is especially funny to watch him clean the rest of the car with Kärcher’s machine in his second picture.
Joel Micah Miller also chose to portray a car, a BMW, depicted in a birds-eye perspective in a simulated car workshop. Here, he also contrasts the before and after pictures in a mirror image, which reconstructs the work progress and shows how clean the workplace can get with Kärcher’s machine.
Both projects are brilliantly realized and the result is an exceptional poster child for Kärcher.
Lutz Hilgers: With Passion - Visiting Piet Hein Eek
If there’s anything you don’t like you can either ignore it, destroy it, or change it. In the 90’s, Piet Hein Eek chose to do the latter and broke with the norms of designing furniture when he was only 23 years old. Bored by the flawlessness around him, he actually found his medium in waste wood and first created a cabinet that didn’t really fit into the concepts of smooth surfaces, clear structures and perfectionism. It was his answer and the birth of furniture that looks like do-it-yourself objects but that bear his distinct and unimitable hallmark.
Lutz Hilgers highly appreciates Piet Hein Eek’s handicraft and took pictures of some of the pieces for the recycling lover. The resulting pictures portray Eek’s furniture in a way that perfectly captures how beautifully and elegantly the rough and authentic materials merge into objects. Hilgers does not only portray the furniture at the end of this creative process but also gives an insight into the process itself. Thereby, he does not only present one overall image, but the contrast also portrays the objects in their unique significance.
The perspectives that Hilgers chose for his subjects are especially interesting because they help to portray how these unique pieces blend in with their surroundings. These wild and unique items are made with love and can upgrade whole rooms in an astounding way.
With this picture series, one esthete honors the work of another.
Sivan Miller: Captain Future
In his motifs, Sivan Miller seeks the face of the 21st century. His feel for special models, fashion, and locations all combine into cool portraits offering the beholder a new perspective on today's world. In his choice of models, he looks for a certain "alien feeling" - for types that will take us on a trip to the near future. In doing so, Miller often sets standards in the field of lifestyle photography.
Silvan Miller, born in 1989 in South Africa, initially studied 3D animation, but quickly turned to photography. He took his first steps as a photographer aged 17, and at 19 he was already working as a professional photographer. Being discovered by the legendary talk-show host Oprah Winfrey propelled his career even further. Today, this young photographer belongs to the emerging masters of lifestyle photography. His sense for faces and his modern staging all make for a laid-back but also very secure visual vocabulary.
Atli Thor Alfredsson: The Magician From Way Up North
Atli Thor Alfredsson from Iceland uses his camera to transform the everyday into something magical. It really doesn't matter whether he photographs models, horses, power plants, or luxury watches. Thor stages visual worlds that have their own laws and their own creative vocabulary. His surreal, fairytale motifs are often inspired by the sparse beauty of Icelandic landscapes. The result are photographs that never fail to fascinate the beholder in a magical way.
Atli Thor Alfredsson was born in 1975 in Reykjavík. He calls himself a hard worker who won't stop until he's really figured things out. The otherworldly expanses of Icelandic nature always motivate him to discover something new in a motif that has never been shown before. Atli Thor, who lives in Copenhagen, discovered his great passion photography in his late twenties, so he enrolled at The Danish School of Photography. This is how he sums up his approach to the medium:
"I'm fascinated by people, the differences between them and the similarities that make them the same, but different. Finding and discovering contrast, in all facets of life, gives me inspiration and pleasure. It is in everything we do. The differences between so many things is important to recognize, what we call "bad" is just as important as the thing we call "good". Without contrast we are unable to create opinions. We wouldn't know the difference between light and dark, up's and downs or love and hate.
We wouldn't be able to appreciate life without appreciating death, we wouldn't be able to define happiness without sadness. Contrast is essential to develop and to widen our understanding of all things around us."
Mathilde Karrer: The Beauty of the Object
Most objects contain more life than is visible from outside, because many everyday objects play an almost magical role in our life. Mathilde Karrer makes this hidden meaning visible in a beautiful way. She arranges elegant still lifes and hides delicately told stories in them. Sometimes it is just a short story, sometimes fragments of a romance or adventure. If you love things, you will love Mathilde Karrer’s photographs
Mathilde Karrer and her dog Count Gilbert Montgomery are members of a Dutch artist family, where they learned to appreciate the hidden value of things at an early age. Among her carefully preserved rarities was for a while a collection of rare Italo House music that she served as DJ to discerning Berlin club goers. When she discovered her love of photography, she started working days rather than nights, and ever since has delighted her clients with wonderful still lifes. By the way, she cultivates her passion for the extraordinary not just in photography, but also in her online shop Okzident that is always well worth visiting.
Fredric Reshew: The Colorful Rebel
In Fredric Reshew or "Freshew", as he also calls himself, two creative hearts are beating. As a photographer, the multi-talented Reshew with his vividly colored visuality is at home in the world of fashion, pop, and modern lifestyle. As a director, he combines his instinct for extraordinary images with profound, complex narratives. This contrast runs through his entire oeuvre. With Reshew, beauty is never superficial, and seriousness is never boring. Among the artists who admire this are Kanye West, Kim Kardashian, and bands such as Massive Attack, Bloc Party, and Daft Punk.
Fredric Reshew is a child of the dream factory Hollywood. That is where he grew up before moving to Paris, Milan, London, and New York. Like his role models, the directors Kubrick and Antonioni, who also started their careers as photographers, Reshew soon turned to the moving image. His first short film, OM, won international awards, and by now he also makes TV series. With his wife and their two children, he lives in Stockholm and Los Angeles.
JehleWill: Seeing More Together
JehleWill are Steffen Will and Benjamin Jehle, who joined to form a creative collective. Their precisely constructed portraits and documentations place men and women at the center of a complex world. In their photographs, we get very close to the protagonists, whether they are in the middle of a beautiful landscape or in an industrial environment. The duo succeeds with an aesthetic that is both dynamic and friendly.
Jehle and Will have known each other since they were students at photography school. After graduating, they traveled together extensively, and on their journeys developed a shared view of the world. Their close cooperation benefits both the shootings as well as the finished photograph. One of the partners looks at the motif with the eye of a advertising photographer, while the other one sees it as a portrait photographer. In this way, cool photographs with an incredible scenic concentration are produced in their studio.
Joel Cartier: Life as a Stage
Joel Cartier stages visual spectacles full of explosive power. Whether it is photography or a moving image, in his pictures even the smallest little details are charged with a fantastic energy. The result are modern heroic dramas that live up to their classical models. Every moment is an adventure, and with Cartier, life itself becomes an amazing stage.
Joel Cartier was born in 1984 in Paris and moved to Switzerland when he was four. There, he finished his studies and training with the best grades possible, and then worked initially in the editorial and advertising fields before becoming a free-lance photographer and filmmaker. Since then, he has been traveling the world, preferably in Asia, and is always on the lookout for the right places to pursue his adventurous hobbies like flying, diving, and base jumping. What he experiences there finds its way in his work for clients including Jean Paul Gaultier, SWATCH, BMW, Paris Hilton, Nivea, Schwarzkopf, and Ed Hardy.
Rafael Pinho: Power and Elegance
The elegance and power of Rafael Pinho’s photographs are sometimes reminiscent of classical paintings and sometimes of masterpieces of pop culture. His feeling for composition and color as well as his brave, confident arrangements are always in the service of a clear visual idea. Among the crowd of contemporary photographers, he pursues very much his own path. In terms of aesthetics, his photographs are exceptional, perhaps even peerless.
Like his parents, Pinho, who is from Brazil, first turned to architecture, but already as a student started flirting with photography. This led to internships with photographers in São Paulo, New York and Berlin. Only a few years later, when Pinho was already working in an Icelandic architecture studio, he was overcome altogether by his love of photography. He quit his secure job, a step for which he was richly rewarded, his photographs receiving Cannes lions and having participated at the Biennales in Florence and Rome, and his outstanding work is sought after by the best agencies worldwide.
Christian Brecheis: The Dynamics of Life.
Christian Brecheis counters the increasingly staged, artificial sport and lifestyle photography with an unbeatable strategy: naturalness. An enthusiastic athlete himself, Brecheis approaches the genre with an exceptional sensitivity for the body and the engagement of men and women with nature. His photographs communicate joy, passion, and a natural lightness, and in them, the boundary between sport and lifestyle becomes fluid.
Damien Vignaux: Adidas, Nike, Saint Laurent...
Damien Vignaux links photography, moving images, and illustration into a new form of holistic visuality. He tells sensual stories and blurs the boundaries between disciplines. In order to balance his three passions, and keep reinventing himself, he travels a lot. This passion is reflected in his works, and his creative energy enables him to express himself uniquely in any place on earth.
The multitalented Damien Vignaux grew up in the south of France, and since this time has always felt deeply connected to nature. He studied design in Toulouse, graduating with outstanding grades, and then he moved to Berlin, a city he treasures for its urban landscapes and the fashion scene there. When he is not behind the camera, he makes electronic music with the band Oblast. His clients include Saint Laurent, Adidas, Nike, Swatch, Arte, EMI, Universal, MTV, Redbull, Sunday Times, Warner, Air Canada just to name a few.
Peter Otto: Sculptures of Light and Space
Peter Otto sees the automobile with a sculptor’s eye, and he turns cars into contemporary sculptures. He discovers the inner dramaturgy of a form and stages it in a way that is both epic and surprising. He creates living bodies, often embedded in the dynamic, charged field of nature and architecture. In Peter Otto’s photographs, a car becomes a unique character.
Peter Otto’s career took him to some of the world’s most important creative cities. His journey started tranquilly near Stuttgart, the epicenter of the German car industry, then took him to Berlin, a global centre for hipsters, and then on to the venerable capital of creativity: New York City. There, he honed his skills as a photographer, and then went back to Germany, to another tranquil city, namely Essen, to get his MA at the renowned Folkwang University of the Arts. Today, he lives in London, courted by carmakers from around the world.
Anders Jungermark: New Life for Lifestyle
Anders Jungermark returns life to lifestyle. His world is beautiful, because it isn’t perfect, but full of interesting rough edges. This carries over to his models, who lend the motifs power and expression. In this way, with Jungermark the themes of fashion and lifestyle gain a credibility and authenticity that has almost been lost in recent years.
“Family first” is the motto of this Swedish photographer, born in 1972, who with his camera creates a special familial atmosphere. After his studies at the Art College in Gothenburg, he traveled all over the globe, to places like Oslo, Cape Town, Marbella, and then Sweden again. During that time, he engaged in a wide filed of disciplines, among them film, music videos, and production design. These skills are clearly evident in his atmospheric pictures. Jungermark lives with his wife and his two sons, he loves nature, and from time to time he also loves a cool beer.
Denis Ignatov: Booster – Canned Power
When the weights have no indication of kg, the air is stuffy and smells of worn leather gloves and rivers of sweat flow from your body through the whole room, then it is clear that you don’t have an ordinary fitness subscription.
Denis Ignatov brilliantly stages the aspiring energy drink BOOSTER by turning it into what it is: an energy drink for the Middle East. A drink for fighters, for a target group that consists of men who still need to be men. The guys who used to drool over posters of Arnold Schwarzenegger and Chuck Norris now get their power for the gym from a can.
Booster hasn’t reinvented the energy drink but this one is halal, which means it is free from animal products that do not conform to Muslim values.
Here, the southern protagonist contentedly knocks his exhausted body back into shape with Booster after wrestling through the whole gym.
And by staging it like this, Ignatov proves that he is also a booster for this product himself.
Joel Cartier: Swatch still lives on
Nick Ballon: Armageddon
Who doesn’t remember Bruce Willis‘ last heroic action in Armageddon, where he fights man’s last fight, brave and daring, and makes the whole world hold its breath while he finishes off the menacing comet?
All this is, of course, accompanied by melodramatic music by Aerosmith.
Nick Ballon’s picture series “Disaster Playground”, which shows the Armageddon-scenario in real life, is not quite as dramatic. It shows the real people who are on the spot if a comet dares to come too close to Earth.
It’s probably not a surprise that this is not as suspenseful as it is in Hollywood but that doesn’t make this insight into the work of numerous disaster managers less interesting.
For this shoot, Nick Ballon accompanies Nelly Ben Hayoun, a young, ambitious and maverick designer, across America. She set out to shoot a documentary about scientists and disaster managers who work for institutions such as NASA, the SETI Institute and others.
So he took pictures of people who work with completely foreign (at least for ordinary mortals) worlds and technologies which only a handful of them really understands. But exactly these people are depicted in such common and, at times, funny situations that the viewer gets the feeling of being connected to them as a part of a mutual world.
It is great to see pictures of a photographer who knows how to visually flatter such an interesting woman and an even more interesting project.
Lutz Hilgers: Lost in London
Gentle music guides the observer through urban scenes. Faces tell us stories, the view through the lens invites our imagination on a journey. Time and again, the impressions, the people and the things in front of the camera change. Simultaneosly, the sequence conveys a powerful consistant sense of ease. All this is floating on a wave of piano sounds that carry us away like a feather.
With the impression "Comfort in a bottle" Lutz Hilgers draws an image of a driven, restless London. However, the aesthetic in Lutz' work never pulls the viewer out of his observational perspective. He focuses on reflections, colors and shadows, and in doing so he helps us recognize the gentle glow surrounding us. From the shadows leaping into our eyes, laying on the streets, the walls and in every nook and cranny, right up to the people we see in a different light when they are reflected in windows, their silhouettes refracted in the panes.
Lutz Hilgers creates a magical feeling that flows like a tide of elements from one frame to the next. We almost get the impression, like a hidden message in a bottle, of floating though these misty-eyed settings ourselves, and inevitably feel like we're going on the trip of a lifetime. With "Comfort in a bottle", Lutz Hilgers creates a splendid impression of London.
Fredric Reshew: Hourglass Campaign
Christian Brecheis: Shows us how snowboarders can fly for Billabong
Joel Cartier: Nivea Loves Sport with Yann Sommer
Tillmann Franzen: Gives ELA Container a face
The pictures that Tillmann Franzen took for ELA Container are just as personalized and versatile as the company’s product range. In these pictures, the viewer does not only get an insight into the various departments that belong to such a successful company, but also gets to know the people behind the curtain.
Franzen gives a face to each department and thereby turns everyday work into something really special. The portraits that he made are just as personal as they are multifarious. However, they have one thing in common: they show happy employees who seem to be just as comfortable in front of a camera as they are at work. You have never seen container building like this before!
Rafael Pinho: Pedigree - A dog changes the way you think
Sexual offender or no sexual offender? Environmental contaminator or no environmental contaminator? In his newest campaign for pedigree Rafael Pinho shows us that a dog can change our way on how we think about people completely, this also being the claim of this award winning campaign.
Responsible for this clue is once again world famous agency AlmapBBDO São Paulo which decided to work with Rafael once again after achieving a silver medal for a former cooperation (client Volkswagen).
After this anew success we are sure that this won't be the last time these two work together.
Julia Fullerton-Batten: Not Your Slave
“Always say yes!” is a widely spread principle when it comes to satisfying your guest or your customer.
But there are (or were) times when this noble motif threatened to create less noble situations. This becomes clear when taking a look “In Service”,
a project by the unquestionably talented photographer Julia Fullerton-Batten. Her pictures are meticulously structured and magnificently staged and they display the alarming details of this tricky principle.
The artist, who lives in London, explains on her homepage that she wanted to show the living conditions of English servants around the time of Edward 7th (1901 – 1911) from a new perspective. She desired to create a new image apart from the popular mainstream notion of lovingly cared-for servants who lived in splendour and prosperity.
The sad truth is that more than one million people worked at the houses of wealthy Englishmen in order to escape their miserable and poor lives. Much to their chagrin, especially to many women’s chagrin, abuse and sexual assaults happened frequently.
Julia Fullerton Batten impressively incorporates those situations into wonderful art nouveau structures in which she includes aesthetic interpersonal scenes but at the same time she always manages to shine a light on the slight terror the pictures are about, even if it sometimes only becomes clear at a second glance.
Fredric Reshew: Goes to disco for Oriflame